中国记录通讯社（记者：厍红英）太原消息：8月21日至25日，第七届山西文化产业博览交易会（以下简称“第七届山西文博会”）将在太原举办。8月6日上午，山西省政府新闻办举行新闻发布会，省委宣传部、山西广播电视台、太原市交通运输局、太原交警支队有关负责同志对第七届山西文博会相关情况进行介绍，并回答记者提问。
山西文博会从2013年开始举办，每两年举办一届，已成功举办了六届，是山西省规模最大、影响最广的省级重点文化展会。今年，经省委、省政府批准，第七届山西文博会将于8月21日至25日举办，会期5天，主会场设在山西潇河国际会展中心。办好本届文博会，是学习宣传贯彻习近平总书记考察山西重要讲话重要指示精神的具体举措，旨在激发全省文化创新创造活力，进一步擦亮山西文化品牌。
本届文博会以“线下为主、线上同步”的模式呈现，展览规模创历届之最，将全面展示山西文化产业发展新成果。
线下主会场设在山西潇河国际会展中心的N1馆至N7馆，总展览面积达7万平方米，共七个主题展馆：N1馆、N2馆为两个文化产业综合馆，全面展示山西省各市、各领域近年来的文化发展成果；N3馆为文化科技馆，聚焦前沿科技与文化融合，重点呈现数字创意、动漫游戏、人工智能应用等创新成果；N4馆为文化专题馆，主要展示山西省内外特色专业镇和重点文化企业；N5馆为文化消费馆，集中展示珠宝文创非遗、工艺美术精品、茶叶紫砂陶瓷等；N6馆为文化贸易馆，主要展示35个国家200多家境外企业的产品；N7馆为工美·非遗互动馆，设置“晋观·非遗手作”“晋创·工艺美术”“晋享·美食”等板块，让观众亲身感受传统文化魅力。
与往届相比，第七届山西文博会呈现出六大显著变化。展览规模显著扩大，本届文博会展览面积比上届增加了一倍多，汇聚了来自全国31个省（区、市）及全球35个国家的近2000家企业参展，规模创历届之最；科技含量显著提高，前沿科技元素渗透各个领域，涵盖新型旅游装备、智能体育、智慧文物、虚拟现实等，机器狗、仿生机器人、低空驾驶、无人导览乃至地下考古方舱等众多创新产品将集中亮相；文创阵容显著增强，精心遴选了一批融合非遗技艺、科技元素与时尚设计的特色文创产品；互动展示显著丰富，专门设置的互动体验区将运用最新科技成果，为观众带来超越现实的视觉冲击和深度沉浸的参观体验；开放程度显著提升，国际参展商来自35个国家，遍及五大洲，国际“朋友圈”进一步扩大；观展体验显著改善，为保障观众便捷舒适参会，将开通5条免费公交接驳专线，在会场周边开辟6个停车场，设置多个美食专区和数千个休息座椅，提供贴心周到的服务。
其中，文创阵容呈现科技赋能文化遗产活化、特色IP生活化转型、传统工艺现代化转型、构建文创产业生态圈四大亮点。首次设立的“文创山西”主题展区，吸引近百家机构报名参与，500平方米展区集中展示了红色文创、时尚潮玩、官方文创三大核心板块的精品力作；展品覆盖传统工艺、特色非遗、红色文创、创意设计、文化旅游、数字文创、民俗文化七大类别；文物流体DIY摆件、依托《黑神话：悟空》取景地创作的AR浮雕墙、“佛小伴”“晋魂系列”IP衍生文创以及蛋雕、堆锦等一系列传统工艺文创将精彩呈现。此外，在文博会现场，吉祥物“晋小友”全新亮相，期待和大家的再次相遇。
本届文博会还精心策划了层次丰富、内容精彩的“1+3+N”系列文化活动。“1”是指全省文化产业重点项目签约仪式；“3”是指三场重要发布活动，包括文化传承发展典型案例发布、文化科技融合典型案例发布、山西“文化地标”典型案例发布；“N”是指各市、各单位在主会场举办的丰富多彩的活动，包括文旅推介、文艺演出、新品发布、非遗体验、集章打卡、吉祥物互动等，全方位增强观众的沉浸感和获得感。
为扩大辐射范围，营造全省共享的文化氛围，本届文博会还在全省各地设置了多家分会场。这些分会场将同步开展剧目展演、电影放映、非遗体验、文化消费等丰富多彩的活动。同时，为方便更多无法亲临现场的观众，本届文博会特别打造了云上VR展馆。观众通过电脑或手机即可便捷访问，身临其境地感受展会盛况，真正实现“足不出户逛展会”。
为方便公众参观，本届文博会门票分为纸质票和电子票。纸质票可于展会期间在山西潇河国际会展中心售票厅凭身份证购买，当日有效。电子票于8月8日开始销售，可在抖音、快手、小红书平台搜索“第七届山西文博会”进行线上购买。
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